Professional Development Day - October 26, 2017

 Registration is closed for this event
October 26th, 2017 8:15 AM   through   1:00 PM
Phone: (216) 398-9860
CEA Member - Marketing $ 40.00
Non-Member - Marketing $ 75.00
CEA Member - Keynote Only $ 10.00
Non-Member - Keynote Only $ 15.00

Professional Development Day is designed to bring industry professionals together to enhance their knowledge of a specific area of the industry. During this half-day event, participants can take sessions from one of two tracks: construction technology, or construction marketing. Both groups will gather at the end of the day for lunch and a keynote presentation.

**Please note: the Technology track has been cancelled for this Thursday, but will hopefully be rescheduled soon. Please contact Katie Schuerger at if you are interested in attending!**


Technology Track

  Marketing Track
Session 1: 8:30-9:30am Trends in Technology Session 1: 8:30-9:30am  Developing a Strategic Marketing Plan
Session 2: 9:45-10:30am Virtual Reality in Construction: Changing your Perspective Session 2: 9:45-10:30am  Developing a Professional Digital Presence
Session 3: 10:45-11:45am Drones in Construction: Features and Regulations Session 3: 10:45-11:45am 25 Ways to Be More Visible
Lunch and Keynote Presentation: 11:45-1:00pm Keynote Presentation: "Building Success on One Failure After Another: Learning and Growing from Unavoidable Mistakes"

Track 1: Construction Marketing

Lindsay SimsDeveloping a Professional Digital Presence

Presented by: Lindsay Sims, Lauren Loft Social

We're officially in the digital age. We've moved into an era where your digital presence is as important as your physical presence. The problem is that most of us are ill equipped to put our best digital foot forward. In this workshop, we'll cover the basics of developing a professional digital presence that makes you look fantastic. Learn how to highlight your professional experiences and assets while artfully steering the online conversation toward your preferred outcomes. Be prepared to walk away with a step by step plan to have your digital presence reflect your professional ambitions. 

Jonathan Ebenstein, Skoda MinottiDeveloping a Strategic Marketing Plan

Presented by: Jonathan Ebenstein, Skoda Minotti

The session will share with attendees a simplified, straight-forward approach to the process and importance of developing and implementing a strategic marketing plan. The presentation will focus on how best to strategize and allocate your company’s resources in an effort meet your its business/marketing goals and objectives, as well as write an actionable targeted marketing plan. Specific areas covered will include:

  • Developing S.M.A.R.T. Business and Marketing Goals
  • Defining Your Target Markets
  • Determining and Leveraging Your Core Competitive Advantages
  • Defining Your Ideal Target Customer
  • Essential Competitive Factors and Analysis
  • How to Effectively Conduct a SWOT Analysis
  • Developing a Tactical Plan
  • How to Set an Appropriate Marketing Budget

25 Ways to Be More Visible Montrie Rucker Adams

Presented by: Montrie Rucker Adams, Visibility Marketing, Inc.

You're often tasked with business development, branding to stand out from others and letting your potential client know that you even exist. 

In this session, you will learn 25 different ways to connect with your audience. You may have heard of some; others will open your eyes to new opportunities. 


Track 2: Construction Technology

**Please note: the Technology track has been cancelled for this Thursday, but will hopefully be rescheduled soon. Please contact Katie Schuerger at if you are interested in attending!**

Drones in Construction: Features and Regulations

Presented by: David Stahl, AECOM

Drones are often used for photos on the construction site, but they can do so much more! In this session, participants will learn about current drone features, and how they are being utilized in construction and related industries. This presentation will cover current FAA regulations, the difference between private and commercial use, and the history and development of these laws. Participants will learn about the process of earning a drone pilot's license, various training programs that are available, and what the license allows a pilot to do.

Trends in Technology

Presented by: Chad Ode, Foundation Software

What are the latest trends in construction software, and how can you get the most advantage out of them for your business? Chad Ode of Foundation Software will review some of the most recent changes in the industry, including the growing shift to cloud computing. We’ll look at what it is, how it impacts construction, and some of the pluses and minuses in moving from on-premise to cloud software. Finally, we’ll talk about the mobile revolution and its opportunities for companies like yours, such real-time data collection from the jobsite with smart-device field logs for weather, notes, job costing and more.

Virtual Reality in Construction: Changing your Perspective

Presented by: Jason Gebhardt, The Whiting-Turner Contracting Co.

Advancements in technology have allowed the construction industry to adopt VR technology that can be used across all phases of a construction project.  From initial site studies, to walking through mechanical rooms before excavation begins, and documenting construction progress, these tools allow project teams to work more efficiently while providing a greater level of transparency during the building process.  

Keynote Presentation: Marcia Pledger

Building Success on One Failure After Another: Learning and Growing from Unavoidable Mistakes

Presented by: Marcia Pledger, The Plain Dealer

Why reinvent the wheel when something works - or dwell on setbacks when it comes to failure? Face it. We all make mistakes that can cost time, money or relationships. Appreciate the past, Marcia Pledger says: both successes and mistakes. Experiences in life and business make you who you are. But when you decide you’re ready to consider your future, it’s best to learn from others' mistakes, and be open to change.


Save the Date for CEA's Spring Professional Development Day!

Tuesday, March 20, 2018

Sessions will again be offered in two tracks: Legal Topics and Human Resources Topics. 

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