To Attract a Generation That Grew Up with Cellphones and iPad, the Construction Industry Goes High-Tech

Brandie Weikle - CBC News

Tech tools can help fix a shortage of skilled staff, experts and young workers say. 

Tech tools are not only a way of saving time — and therefore money — they're a critical part of attracting and keeping generation Z and millennial workers who have grown up expecting the efficiency afforded them by their iPads and smartphones. That's especially vital for the trades, which are working hard to overcome a labour shortage that stems in part from a cultural bias that pushes young people toward university and office work.

"We have this perception that these are second-tier occupations, and they're definitely not," said Shaun Thorson, CEO of Skills/Compétences Canada, a non-profit that promotes careers in skilled trades and technology. "

 

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