How to Spark a Craft Workforce Revolution
By Rachel Burris, Construction Business Owner
There are several steps that the industry can take to transform the U.S. workforce, and the first of these is to establish and strengthen career awareness and education opportunities. The construction industry rallying behind a public-awareness campaign has the potential to change parents’ opinions and correct misconceptions.
The “Build Your Future” initiative, established by NCCER in 1996, was created to combat negative opinions and show the great depth of construction through a public-awareness campaign. The initiative provides career steps from middle to postsecondary school, fact blogs, success stories, a free social media kit for any company to use in recruiting and changing public opinion of construction, and more."
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